Social Media Hashtag Best Practices

The ideal number of hashtags per post varies by platform:

Instagram

• Best Practice: 3–5 hashtags

• Maximum Allowed: 30 hashtags

• Notes: Avoid using the full 30, as Instagram suggests fewer hashtags for better reach. Use a mix of niche and trending hashtags.

TikTok

• Best Practice: 3–5 hashtags

• Notes: Focus on trending and niche hashtags. Keep it short to leave space for captions.

Facebook

• Best Practice: 1–3 hashtags

• Notes: Hashtags aren’t as effective here, but can help with discoverability on public posts.

LinkedIn

• Best Practice: 3–5 hashtags

• Notes: Use professional and industry-specific hashtags. Avoid overloading.

X (Twitter)

• Best Practice: 1–2 hashtags

• Notes: More than two hashtags can reduce engagement. Stick to trending or niche tags.

YouTube

• Best Practice: 3–5 hashtags

• Maximum Allowed: 15 hashtags

• Notes: More than 15 can lead to all hashtags being ignored. Use in the title or description.

Pinterest

• Best Practice: 2–5 hashtags

• Notes: Use relevant keywords as hashtags to improve searchability.

Would you like recommendations for hashtag strategies based on your niche?

Threads (by Instagram)

• Best Practice: 3–5 hashtags

• Notes: While Threads doesn’t have an official hashtag system like Instagram, people use hashtags in captions for context and discoverability. Since the platform is still evolving, it’s best to use hashtags sparingly and organically within your text rather than overloading posts.